Critical Illness Cover toolkit
Why critical illness cover?
Selling critical illness cover can open the door to new business as well as give you a reason to revisit your existing client base.
Click on these sales aids to find out why our Personal Protection Menu offers the best value critical illness protection for your clients:
Critical Illness Cover from Bright Grey. It just got brighter.
We know that critical illness cover can be slightly more difficult to sell than, say life cover for example. So we’ve given you a head start by designing a range of unbranded sales aids to help you overcome client objections.
Protection? I can't afford it, life costs enough sales aid
Protection? No need, the state will look after us sales aid
Protection? I've got better things to spend my money on sales aid
These real-life stories show how having a Bright Grey Critical Illness Cover plan has made a real difference. They are a powerful way to convince your clients of the value of Critical Illness Cover.
Sharon's story. A Helping Hand from Bright Grey
Here's how Karen got a Helping Hand from Bright Grey
I used Helping Hand to recover from my stroke
I can't believe I nearly didn't buy protection (Gill case study) sales aid
These brochures explain the finer details about the need for critical illness cover and what we include in our cover.
Do I really need critical illness cover?
Tell me more about the illnesses you cover
