At Bright Grey we’re keen for you to grow the market whatever the economic outlook, and have developed a number of tools to help you increase your protection sales.
Life Stages
We know that everyone is different, and that protection isn’t a one-size-fits-all product. Each of your clients will have different protection needs and budgets.
So we’ve split the ‘need for protection’ four ways into four different life stages - singles, couples, families and divorcees - and created some new tools that will help you talk to each of your clients, whatever their circumstances.
This handy desk-top flipchart identifies the four different life stages and gives a series of product scenarios for each life stage.
Marketing toolkits
Our toolkits are designed to give you everything you need to help make the protection sale easier. There’s something for everyone in them, whether you need objection handling tips, case studies to help your clients understand the value of protection, approach letters, sales aids, brochures or even calculators, you’ll find them in these pages. We’ve linked the toolkits to the relevant adviser brochures too, so all of the information you need is there too.
Calculators
Just to make sure it all adds up… this is where you’ll find links to all our calculators, including our ever popular lifestyle calculator, for working out the true cost of your clients’ lattes and takeaway sandwiches. You'll also find the equalisation of premium and cover calculators for business protection here.
