New product launch

Bright Grey, the protection specialist arm of the Royal London Group, has launched the second phase of its simple menu-based business protection proposition for the individual corporate protection market. The proposition, tailored to mirror the needs of corporate advisers, offers cover for key person, loan protection and ownership protection.

The proposition ensures that businesses are protected against the financial problems associated with the loss of one of their key people or one of the owners through death, critical illness or temporary disability.

It also includes Key Person Income Cover for Sickness, which is designed for the employer to protect themselves from the loss or profit they would suffer if a key person in the business is incapacitated.

Bright Grey has created teams of experts to support advisers, with a customer care team dealing exclusively with business protection to ensure that protection plans are dealt with quickly and efficiently, trust and taxation experts, as well as a team of specialist business protection underwriters.

The business has also taken a unique approach by creating a dedicated corporate sales team dealing solely with business protection, headed up by Jerry Bayman, who has more than 35 years’ experience in the industry.

With the launch of its business protection proposition, Bright Grey has taken the opportunity to review its financial underwriting and make significant enhancements by introducing highly competitive/market leading underwriting limits of £1 million for Life and £350,000 for Critical Illness to speed up the underwriting process.

Due to its success in the personal market, Bright Grey’s business protection includes its unique Helping Hand service at no extra cost to plan owners. The service, which offers practical and emotional support to clients and their families has been specifically tailored for businesses to include recruitment support and legal advice from Working Transitions

An online quote system is available to make it easier for advisers to prepare tailored menu-based quotes for clients.