A flexible menu product
Whichever life stage your clients are in, their circumstances are likely to change. Whether it’s marriage, children or moving home, your clients’ protection needs will change as they do.
This is where the menu product really comes into its own. You can add, change or remove covers so that your client’s plan changes with them, making it as valuable to them in the future as it is now.
The menu creates the perfect opportunity to review your clients’ plans regularly, which will encourage them to stay loyal and help you with long-term business retention.
More than just lifestyle protection
Our Helping Hand service gives Bright Grey plan owners and their families valuable emotional support from a personal nurse adviser.
Helping Hand comes as standard with every Bright Grey menu plan. And this support is available from the day the plan starts.
We have produced a range of case studies that explains the full benefits of this service.
Find out more about our customers' stories
Our claims history
We paid out 93% of critical illness claims made in 2009.
And claims declined for non-disclosure were less than 2%.
We paid a total of £11 million in critical illness claims, with an average payment of £78,000.
We paid 96% of life cover claims – a total of £10 million. The average life cover payment of £92,000.
Source: Bright Grey February 2010.
For more information on our claims history download this PDF.
Please note that this pdf is for preview purposes only. For a specially folded print version of this item please order it from our literature ordering system.
Download 'Bright Grey claims statistics' PDF
Size: A4 - 2 pages - 279kb
Online publication date: Mar 10
