Helping you sell protection despite the credit crunch

Which life stage does your client belong to?


Our flexible Personal Protection Menu allows you to mix and match up to 10 covers to suit your client's individual needs and budget. So whatever life stage your client is in, you’ll be able to give them a plan to suit.


Order a life stage toolkitOrder before 1pm and we’ll send your literature out on the same day.




How can you help singles?

Your single clients are likely to be first-time buyers who have stretched themselves to the limit to get on the property ladder. They might only have the most basic insurance in place, if at all. So they’ll need to have a financial cushion to fall back on if things go wrong...


Let's explore further

How can you help couples?

If you have clients who are living together or who have just got married, with no children to support, they’ll be used to a certain standard of living. But they’ll need protection in place to maintain their lifestyle if one of them dies or becomes ill and one or both of them are left to survive on one income...


Let's explore further

How can you help families?

This group is likely to have substantial mortgages as well as the added cost of bringing up children. Both parents are likely to rely on their salaries to keep family life going so even if their mortgage is covered, they’ll need insurance in place to protect their outgoings too...


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How can you help divorcees?

After a divorce, your clients will need to reassess their protection needs to make sure they are covered if the worst happens. If they have children, they’ll need to ensure that their maintenance payments are protected as well as themselves. Whatever life stage your clients are in, you can give them a plan to suit. 4 different life stages...


Let's explore further

Royal London

Bright Grey is a division of The Royal London Mutual Insurance Society Limited
which is authorised and regulated by the Financial Services Authority No. 117672.
Group registered VAT number 368 5244 27.


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Life stage sales tools

We’ve developed a range of sales tools to help you convince your clients that protection can be affordable.


From unbranded brochures to sales aids, template letters to posters, we’ve tailored each to suit the 4 different life stages. And to make it even easier for you to handle any client objections we've got a range of interactive objection handling pads.