Helping Hand
It's good advice that makes a great impression
Helping Hand gives you the chance to stand out from the crowd, prove the quality of your advice and exceed your clients' expectations.
The advice channel is coming under increasing pressure from direct sales and customers are starting to form the view that all protection policies are the same.
We believe it's our job to help advisers respond to these threats. We can help you set your advice apart from the competition by arming you with tangible points of difference that add genuine value to the protection sale.
Many providers claim to offer additional benefits but few
have the reach of Helping Hand
The depth of the Helping Hand services means its value goes above and beyond other competitive benefits. Helping Hand offers all the counselling and helpline services you'd expect but more importantly it's designed to aid the recovery process. The personal access to specialist nurses and treatments are designed to complement NHS care. When survival rates are constantly improving due to advances in medical science, helping your client on the road to recovery is just another vital way for good advice to demonstrate its value.
Gary Gavrilovic, Director, City Mortgage Solutions Ltd, says:
With impending changes in NHS legislation and cuts in primary care trusts, more and more people will be forced to look for treatment elsewhere. If a provider is automatically offering this as part of the plan, then it would be foolish not to embrace it.
The difference between RED ARC and the support from other providers is clear. RED ARC has several strings to its bow - they offer helplines, home visits, bereavement counselling, back-to-work services. With the others, there's only really one string. It might be very strong, but it's triggered at point of claim. The reason we like Bright Grey is that clients
can get all this support at outset.
Good advice that's good for business
We've always understood that many adviser businesses are referral led. By placing
Helping Hand on the table you're not only setting your advice apart, but showing how you meet your treating customers fairly obligations.
And as Ross Ainslie, managing director, Bright Grey, points out, treating customers fairly is always at the core of our business.
We work hard to make sure we treat customers fairly - the key is to turn our actions into real benefits for clients and advisers. Helping Hand is the
perfect example, it simply benefits everyone.
Bright fact
Only 11%
of people we asked said they would go to an IFA for advice about protection insurance.
Source:
Tickbox.net
Feb 2011
Bright fact
Use Helping Hand to meet TCF principle 4.
Where consumers receive advice, the advice is suitable and takes account of their circumstances.
