We're delighted to win the Financial Adviser Service Award for the second year running, but we don’t measure our success by the number of trophies in the cabinet.

We measure success based on your feedback. The 5 star award is the ultimate report back to us, showing that we're delivering exceptional service. But you tell us that in other ways too. Not just once a year, but all year round. And we use your feedback to keep us on track and improve what we do even further.

To find out what we do that makes a difference to your business, we send you twice-yearly surveys to ask for your comments, and we ask you to measure us against our competitors.

We make a note of the areas of the website you visit most so that we
know what information appeals to you most. We also notice when you open our emails – and when you don't – we don't want to bore you! We keep records of which marketing support literature you're ordering, so that we can do more of the same when it comes to giving you sales support.

It's this focus on the detail of each and every comment that helps us be in tune with your requirements and maintain our 5 star status. This is why we're a 5 star provider – not just once, but 2 years in a row.

And we'd like to say a big thank you for taking the trouble to vote for us again - winning an award voted for by you makes the hard work all worthwhile.