We cover 35 illnesses, 4 of which exceed the ABI's standard definitions. But what really sets us apart from our competitors is the all-round quality of our Critical Illness Cover.

Flexible menu-based protection

We offer a flexible, menu-based product that you can tailor to suit your client's budget. So rather than only being able to offer standalone Critical Illness Cover for a fixed amount, which might prove too expensive for some clients, the menu allows you to add as much as they can afford. Because even a little bit of Critical Illness Cover is better than none at all.

Helping Hand

What's more, we offer your client more than just the financial payout. We include our unique Helping Hand service with every Bright Grey menu plan at no extra cost. This gives your client and their familiy instant access to their own personal nurse adviser, counselling, complementary therapies and helplines to support them in their time of need - whether they make a claim or not.

The Critical Illness Cover toolkit

Critical Illness Cover can open the door to new business as well as giving you a reason to revisit your existing client base. We've put together a Critical Illness Cover toolkit that includes case studies, unbranded objection handling tools, sales aids and approach letters to give you everything you need to position Critical Illness Cover as a vital addition to your clients' existing life cover plans. We even show you how to convince your clients that a little bit of Critical Illness Cover is better than none.