So why does our flexible Personal Protection Menu offer the best value critical illness protection for your clients? Take a look at the sales aids below to find out.
How our Life or Critical Illness Cover compares
This sales aid features an Aequos chart that uses Defaqto’s DNA scoring system so you can compare the features of our Life or Critical Illness Cover against our competitors – and see that our product really stacks up.
Download our 'How our Life or Critical Illness Cover compares' PDF
Size: A4 - 2 pages - 83kb
Online publication date: Oct 09
10 good reasons
Why should you choose our Critical Illness Cover product over anyone else's? This sales aid gives you 10 good reasons why we offer the best value Critical Illness Cover in the market.
Download '10 good reasons to recommend Bright Grey critical illness cover' PDF
Size: A5 - 2pages - 86kb
Online publication date: Oct 09
Claims statistics
We paid 93% of the critical illness claims made in 2009, but while numbers matter, it's the people behind the statistics who really count for Bright Grey.
Download 'Claims Statistics' PDF
Size: A4 - 2 pages - 668kb
Online publication date: Mar 10
A little bit of critical illness cover is better than none at all
One of the most common objections to buying critical illness cover is cost. This sales aid shows that by using our flexible menu you can add a little bit of critical illness cover to your client's plan to meet their budget. After all, a little bit of critical illness cover is better than none at all.
Download 'a little bit of critical illness cover is better than none at all' PDF
Size: A4 - 4 pages - 129kb
Online publication date: Oct 09
This booklet gives your clients a list of the critical illnesses we cover and a clear and simple definition for each.
Rather than the usual '1 in 3' shock-tactic statistics that we often see, this booklet concentrates on survival. It highlights the fact that everyone needs to protect themselves against the financial impact of surviving a critical illness.