We've written 5 approach letters, each addressing different circumstances and life stages. You can pick the one that's most suitable for your client and cut and paste it into your own letterhead. You could even mix and match paragraphs to get a truly tailored message. And we've even suggested which booklets and case studies you could send with the letter to give your clients all the information on critical illness cover that they'll need.

Is your current protection insurance plan still giving you value for money?

You can send this to your clients who already have Life or Critical Illness Cover with Bright Grey.

Why not send this along with:

• The booklet 'Do I really need critical illness cover?' or
• The sales aid 'Here's how Karen got a Helping Hand from
  Bright Grey'. This tells the story of Karen who received vital help from a personal nurse adviser even though her illness wasn’t critical. It shows your clients how they can benefit from their plan from day one.

Download ‘Is your current protection insurance plan still giving you value for money?'.doc

Size: A4 - 1 page - 26kb

Online publication date: Oct 09

Is your current protection insurance plan still giving you value for money?

You can send this to your clients who already have Life or Critical Illness Cover, but not with Bright Grey.

You can send this along with:

• The booklet 'Do I really need critical illness cover?' or
• The sales aid 'I used Helping Hand to recover from my stroke'. This tells the story of Howard Tighe and how he used Helping Hand to recover from his stroke in 2004, and how he continues to benefit from it today.

Download ‘Is your current protection insurance plan still giving you value for money?'.doc

Size: A4 - 1 pages - 26kb

Online publication date: Oct 09

Could you maintain your lifestyle if you couldn't work?

You can send this to your clients who already have Life Cover with Bright Grey.

You can send this along with:

• The booklet 'Do I really need critical illness cover?' or
• The sales aid 'I used Helping Hand to recover from my stroke'. or
• The sales aid ‘I can’t believe I nearly didn’t buy protection’. Gill nearly didn’t take out Critical Illness Cover because she didn’t see the value of it. Fortunately she bought the cover and just 6 months later she claimed £38,000 for breast cancer. She says this “literally saved my life”.

Download ‘Could you maintain your lifestyle if you couldn't work?'.doc

Size: A4 - 1 pages - 27kb

Online publication date: Oct 09

Could you maintain your lifestyle if you couldn't work?

You can send this to your clients who already have Life Cover, but not with Bright Grey.

You can send this along with:

• The booklet 'Do I really need critical illness cover?' or
  
• The sales aid 'I used Helping Hand to recover from my stroke'. This tells the story of Howard Tighe and how he used Helping Hand to recover from his stroke in 2004, and how he continues to benefit from it today.

Download 'Could you maintain your lifestyle if you couldn't work?.doc

Size: A4 - 1 pages - 28kb

Online publication date: Oct 09

Is now the right time for protection insurance?

You can send this to your clients who don't have any protection in place.

You can send this along with:

• The booklet 'Why do I need protection?'

Download ‘Is now the right time for protection insurance?'.doc

Size: A4 - 1 pages - 27kb

Online publication date: Oct 09