Why Critical Illness Cover?

Selling Critical Illness Cover can open the door to new business as well as give you a reason to revisit your existing client base. Even adding just a little bit of extra Critical Illness Cover to their existing protection plans can make all the difference. After all, survival rates from critical illnesses are increasing, so it makes even more sense to make sure your clients are financially prepared. And our flexible menu makes it easy.

In these sections we arm you with the tools to help you make the sale – objection handling sales aids, case studies, unbranded material, and approach letters. Everything you need to help protect and grow your protection business.

Why Critical Illness Cover from Bright Grey?

In this section we tell you everything you need to know about our Critical Illness Cover product, why Bright Grey offers the best value Critical Illness Cover in the market and how using our flexible menu to add just a little bit of Critical Illness Cover can make it more affordable for your clients.

Find out more about Critical Illness Cover from Bright Grey.

Objection handling

Often clients object to buying more than just the basic Life Cover for their mortgage because they think it’s going to be expensive. Perhaps they haven’t thought about how valuable it can actually be. Or perhaps they just assume the state will provide.

We’ve designed a range of unbranded sales aids to help you overcome each of these objections.

Find out more about objection handling.

Customers' stories

Our customers are our biggest advocates and their stories can help you to make your sale at a more personal level. After all, buying Critical Illness Cover is more often than not an emotional decision, rather than one based on numbers and statistics.

We’ve produced a range of sales aids that each tell different stories about our customers’ Bright Grey experiences. They show the many different benefits our plans offer, from the claims experience itself, to Helping Hand and affordability.

Find out more about our customers' stories

Approach letters

We’ve put together a number of letters you can send to your clients – both Bright Grey and non-Bright Grey – that suggest reviewing their plans to make sure they’re up to date, and show the value of adding a little bit of extra Critical Illness Cover from Bright Grey.

Find out which approach letter suits your client best.